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Kellogg Company Releases Its First Global Corporate Responsibility Report

BATTLE CREEK, Mich., Jan. 13 /PRNewswire-FirstCall/ -- Building on its 100-year heritage of corporate citizenship, Kellogg Company today released its first global Corporate Responsibility Report, available at www.kelloggcompany.com/CR.

"Corporate responsibility has always been at the foundation of Kellogg Company and a key part of our heritage and culture," said David Mackay, president and chief executive officer, Kellogg Company. "More than a century after our founding, we remain a company consumers rely on to provide consistent, high-quality, great-tasting foods. Now more than ever, it's important to do so while minimizing environmental impacts and positively addressing global challenges. Our customers, consumers, investors and other stakeholders expect it of us -- and we expect it of ourselves."

Kellogg Company's Corporate Responsibility Report uses the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. Kellogg is reporting at a GRI-checked application level of "B."

The report provides a transparent and comprehensive accounting of Kellogg's progress, challenges and future direction in four key areas: environment, marketplace, workplace and community.

Environment

Kellogg Company strives to conduct business in a way that reduces the total environmental impact of its products and operations. In conjunction with its inaugural report, Kellogg has set a goal of 15 - 20 percent reductions in energy use, greenhouse gas emissions, water use and waste per metric tonne of food produced by 2015, relative to 2005 baselines.

Kellogg Company will continue embedding environmental sustainability practices throughout the company, further implementing efforts to achieve the reduction targets and exploring ways to support sustainable agriculture.

Marketplace

"We recognize that our success in the marketplace depends on continually earning consumers' trust by meeting their evolving needs for nutritious and enjoyable foods that are sourced, manufactured and marketed responsibly," said Celeste Clark, senior vice president, global nutrition and corporate affairs and chief sustainability officer, Kellogg Company.

Kellogg successfully developed the Kellogg Global Nutrient Criteria (KGNC), which determine the products it markets to children as well as inform innovation and product development. By the end of 2008, Kellogg fully delivered on its commitment to shift products marketed to kids under 12 to only those that meet the KGNC. The company also expanded Guideline Daily Amount (GDA) labeling, launched product reformulations and enhanced its healthy lifestyle and food quality and safety strategies.

Looking ahead, Kellogg Company will continue expanding nutritious food choices as well as consumer information and education; evaluating and improving the effectiveness of health and nutrition education programs; and sourcing responsibly, including meeting increased supplier diversity spending targets.

Workplace

Kellogg Company is a diverse, values-driven workplace for 32,000 employees worldwide, as evidenced by its recognized excellence in corporate governance; training and performance measurement against the K Values(TM), the criteria that shape the company's culture; investments in diversity; and continuous improvement of occupational safety. Employee health and safety remains a key priority, and ensuring that our employees have a safe work place conducive for achieving their best is an ongoing commitment.

Going forward, Kellogg Company will continue to provide learning and development opportunities for its employees and invest further in diversity and inclusion programs and recruitment as it continues to build a work force that is representative of consumer demographics.

Community

"Kellogg Company's spirit of caring and believing we have a responsibility to invest in building strong communities is a legacy from our founder, W.K. Kellogg. Today, this commitment is carried out by our global network of employees," said Mackay.

Kellogg Company provides financial support, volunteers and food to organizations in the communities in which it operates -- and beyond. Through Kellogg's Corporate Citizenship Fund, the company has donated more than $40 million in cash and $120 million in products to charitable organizations in the last five years. In 2008, Kellogg pledged $5.3 million through United Way and counted more than 1,800 employees participating in community service projects through United Way Days of Caring.

Future activities will include even greater emphasis on those programs that align with our objectives as a global food company.

Report, Executive Summary Available

The 2008 Kellogg Company Corporate Responsibility Report and an Executive Summary are available online at www.kelloggcompany.com/CR. A printed Executive Summary is available upon request by e-mailing [email protected].

Looking ahead, Kellogg will be further defining its objectives and metrics in each of these four areas and progress will be shared in future reports.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company Web site at www.kelloggcompany.com. For information on Kellogg Company's commitment to nutrition, visit www.kelloggnutrition.com.

SOURCE Kellogg Company

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