|By PR Newswire||
|January 13, 2009 08:30 AM EST||
"Corporate responsibility has always been at the foundation of Kellogg
Company and a key part of our heritage and culture," said
Kellogg Company's Corporate Responsibility Report uses the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. Kellogg is reporting at a GRI-checked application level of "B."
The report provides a transparent and comprehensive accounting of Kellogg's progress, challenges and future direction in four key areas: environment, marketplace, workplace and community.
Kellogg Company strives to conduct business in a way that reduces the total environmental impact of its products and operations. In conjunction with its inaugural report, Kellogg has set a goal of 15 - 20 percent reductions in energy use, greenhouse gas emissions, water use and waste per metric tonne of food produced by 2015, relative to 2005 baselines.
Kellogg Company will continue embedding environmental sustainability practices throughout the company, further implementing efforts to achieve the reduction targets and exploring ways to support sustainable agriculture.
"We recognize that our success in the marketplace depends on continually
earning consumers' trust by meeting their evolving needs for nutritious and
enjoyable foods that are sourced, manufactured and marketed responsibly," said
Kellogg successfully developed the Kellogg Global Nutrient Criteria (KGNC), which determine the products it markets to children as well as inform innovation and product development. By the end of 2008, Kellogg fully delivered on its commitment to shift products marketed to kids under 12 to only those that meet the KGNC. The company also expanded Guideline Daily Amount (GDA) labeling, launched product reformulations and enhanced its healthy lifestyle and food quality and safety strategies.
Looking ahead, Kellogg Company will continue expanding nutritious food choices as well as consumer information and education; evaluating and improving the effectiveness of health and nutrition education programs; and sourcing responsibly, including meeting increased supplier diversity spending targets.
Kellogg Company is a diverse, values-driven workplace for 32,000 employees worldwide, as evidenced by its recognized excellence in corporate governance; training and performance measurement against the K Values(TM), the criteria that shape the company's culture; investments in diversity; and continuous improvement of occupational safety. Employee health and safety remains a key priority, and ensuring that our employees have a safe work place conducive for achieving their best is an ongoing commitment.
Going forward, Kellogg Company will continue to provide learning and development opportunities for its employees and invest further in diversity and inclusion programs and recruitment as it continues to build a work force that is representative of consumer demographics.
"Kellogg Company's spirit of caring and believing we have a responsibility
to invest in building strong communities is a legacy from our founder,
Kellogg Company provides financial support, volunteers and food to
organizations in the communities in which it operates -- and beyond. Through
Kellogg's Corporate Citizenship Fund, the company has donated more than
Future activities will include even greater emphasis on those programs that align with our objectives as a global food company.
Report, Executive Summary Available
The 2008 Kellogg Company Corporate Responsibility Report and an Executive Summary are available online at www.kelloggcompany.com/CR. A printed Executive Summary is available upon request by e-mailing [email protected].
Looking ahead, Kellogg will be further defining its objectives and metrics in each of these four areas and progress will be shared in future reports.
About Kellogg Company
With 2007 sales of nearly
SOURCE Kellogg Company
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